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General Studies 2 >> Governance

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DEEN DAYAL YOJANA NATIONAL RURAL LIVELIHOOD MISSION (DAY-NRLM)

DAY-NRLM

 
1.Context
A conclave on exploring synergies between DAY-NRLM’s initiatives of Rural Transformation and Corporate House’s CSR efforts in rural areas was held under the chairpersonship of Additional Secretary, Rural Livelihoods (RL), Shri Charanjit Singh in New Delhi
In his keynote address, AS (RL) Shri Charanjit Singh stated that the aim of DAY-NRLM is to uplift the lives of the people at the last mile and for that it is important to bring together as many partners as we can. He added the approach needs to be expanded from ‘Whole of Government’ to ‘Whole of Society’ towards ‘Antyodaya’ as guided by the Prime Minister Shri Narendra Modi
2.About DAY-NRLM
Deendayal Antyodaya Yojana-National Rural Livelihood Mission (DAY-NRLM) as a flagship poverty alleviation program aims to reduce poverty by enabling the poor household to access gainful self-employment and skilled wage employment opportunities resulting in sustainable and diversified livelihood options for the poor
This is one of the world's largest initiatives to improve the livelihoods of the poor
The Mission seeks to achieve its objective through investing in four core components 
1.social mobilization and promotion and strengthening of self-managed and financially sustainable community institutions of the rural poor women
2.financial inclusion
3.sustainable livelihoods
4.social inclusion, social development and access to entitlements through convergence
DAY-NRLM promotes sustainable agriculture, livestock and NTFPs in intensive blocks under the Farm interventions
The focus of the interventions is on training and capacity building, and promotion of agro-ecological practices as well as livestock practices to enhance crop and animal productivity.
3.CSR in Rural Development
It is important to note that the CSR budget spend is not necessarily a reflection of the effectiveness or impact of a company's CSR initiatives
There are also concerns about companies fulfilling the mandatory spending by making token donations or CSR activities that lack strategic planning and impact assessment
Corporate Social Responsibility (CSR) initiatives can face several pain areas or challenges in their implementation, some of them are:
3.1.Regional Disparity: Due to compulsion of expenditure in the act to spend the amount in the catchment area of the operations, so it has been observed that in the same geographical area many of the organizations are working, whereas in some areas there is a little spending. This leads to regional disparity, where some community are not able to receive any support.
3.2.Sectoral Disparity: As per the CSR act, every organization has a CSR mandate to spend on the sectors defined as per SDG. As every organization can decide its expenditure independently, so it has been realized that some sectors are receiving a lot of funds, whereas other sectors are not able to get adequate budgetary allocation
3.3.Treatment of Unspent Budget: The latest amendment in the act requires companies to deposit the unspent CSR funds into a fund prescribed under schedule VII of the act within the end of the fiscal year.
3.4.Finding the right Implementation Partners: Companies may not effectively engage with their stakeholders, such as communities, NGOs, and other organizations, so finding the right Implementation Agency is a difficult task
3.5.Duplication of activities in the same project area: Companies may not have information about all the beneficiaries and the support they are receiving from different CSR initiative, so there are high chances of duplication in the project area, where the benefits are drawn from the same set of beneficiaries
3.6.Limited sustainability: Companies may not focus on long-term sustainability and may not have the ability to scale their CSR initiatives to achieve greater impact
3.7.Compliance over Impact: Companies may focus more on compliance with legal requirements, rather than on the impact of their CSR initiatives.
3.8.Tokenism: Companies may make token donations or undertake CSR activities that lack strategic planning and impact assessment, just for the sake of fulfilling the mandatory spending
3.9.Lack of Community Participation: Majority of the companies focus on expenditure, but may fail to ensure participation of community due to lack of systems
 
 
Source:pib

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